About

I founded Distilled Logic in 2006 to provide content strategy coaching and consulting to associations and nonprofit organizations.

I hosted Content Forum, the community for association and nonprofit content strategy. Information from that community, where we collaborated and learned from each other about how to change the culture within our organizations through our content strategy practice, can be accessed here.

I was the project manager and one of the principal researchers for the 2019 ASAE Foundation study, Association Content Strategies for a Changing World and co-authored the chapter Leading Your Organization’s Content Strategy, in Professional Practices in Association Management, Fourth Edition.

I am the former chairman of the ASAE Communication Professionals Advisory Council and Technology Section Council.

My entire career was in association management. I worked as an association executive for the International Bottled Water Association, National Association of RV Parks and Campgrounds, and the American Chamber of Commerce Executives, and earned my Certified Association Executive designation in 1996. I began my consulting career as a founder of Ellipsis Partners in 2000 and then started Distilled Logic in 2006. I retired from association management in January, 2024.