Originally published on Content Forum, the content strategy community for associations and nonprofits. I want to share some examples that I have used recently to help organizations start changing the way they think about their content strategy and process. I created a few worksheets and example results reports based on the content strategy maturity model…
Kelli Collins and Crystal Szabo discussed how content strategy helped PRSA build cross-department buy-in, streamline its taxonomy terms, and gather member feedback every step of the way. Originally published on Content Forum, the community for association and nonprofit content strategy.
Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content. Originally published on…