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Association Content Strategies for a Modern World Research Report Now Available

The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…

Client site wins ASAE Gold Circle Award

Content strategy for the win! Super proud to have worked with Courtney Reyers and her team at the American Society for Microbiology on this project. Check out Courtney’s blog post about how the site evolved during the association’s three year effort adopting a user-focused content strategy. It’s now an award-winning site. Yet the commitment to…

I Feel Like A Teenager

That’s right—Distilled Logic is 13 years old this year! I’m pretty excited for the company to hit the teen years. Distilled Logic has been the greatest professional adventure. I’ve been so fortunate to work with awesome clients and collaborate with talented partners. I’ve learned so much, and I’m eager for more: more content strategy consulting…