A Peek at AIHA.org

Ben Rome and Dina Lewis discuss AIHA’s focus on users and content goals for its new site.

Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content.

Originally published on Content Forum, the community for association and nonprofit content strategy.

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