I was recently a guest of Dave Coriale’s Delcor podcast Reboot IT. Dave and I were among the early advocates in the association community for better user experience and usability practices, and often co-presented on these topics. On this episode, we chatted about content strategy and digitial transformation. I hope you will listen and share…
Sip and Share: Fears and Forecasts of Content Marketing ASAE MM&C Conference April 16-17, 2020 Washington, DC Also, visit me in Booth 614 to learn how ReviewMyContent and Content Forum can support your content strategy. Transform Your Content Strategy to Deliver Member Value and Revenue ASAE Annual Meeting August 8-11, 2020 Las Vegas, NV
Luke Zimmer of Skariphos shared lots of ideas and examples of how you can use your community to generate content for your association.
Kelli Collins and Crystal Szabo discussed how content strategy helped PRSA build cross-department buy-in, streamline its taxonomy terms, and gather member feedback every step of the way.
Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content.
Teri Anderson, Nancy Green, CAE, FASAE, and I had a fun, informative discussion about how they are leading content strategy changes at ASIS International. Watch the video to learn the tips they shared on Content Forum‘s September 18 Weekly Check-in.
The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…
Dina Lewis, CAE, Carrie Hane, and Hilary Marsh discussed the findings of the ASAE Foundation research study with Content Forum members.
Content strategy for the win! Super proud to have worked with Courtney Reyers and her team at the American Society for Microbiology on this project. Check out Courtney’s blog post about how the site evolved during the association’s three year effort adopting a user-focused content strategy. It’s now an award-winning site. Yet the commitment to…
Kristina Halvorson interviewed me, Carrie Hane, and Hilary Marsh about the content strategy research we conducted last year for the ASAE Foundation. We previewed the findings from the Association Content Strategies in a Changing World study, including an Association Content Maturity Model. Listen to the podcast or read the transcript.