Luke Zimmer of Skariphos shared lots of ideas and examples of how you can use your community to generate content for your association.
Kelli Collins and Crystal Szabo discussed how content strategy helped PRSA build cross-department buy-in, streamline its taxonomy terms, and gather member feedback every step of the way.
Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content.
Teri Anderson, Nancy Green, CAE, FASAE, and I had a fun, informative discussion about how they are leading content strategy changes at ASIS International. Watch the video to learn the tips they shared on Content Forum‘s September 18 Weekly Check-in.
The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…
Dina Lewis, CAE, Carrie Hane, and Hilary Marsh discussed the findings of the ASAE Foundation research study with Content Forum members.