Content Strategy and PRSA.org
Kelli Collins and Crystal Szabo discussed how content strategy helped PRSA build cross-department buy-in, streamline its taxonomy terms, and gather member feedback every step of the way.
A Peek at AIHA.org
Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content.
Content Strategy in Action at ASIS International
Teri Anderson, Nancy Green, CAE, FASAE, and I had a fun, informative discussion about how they are leading content strategy changes at ASIS International. Watch the video to learn the tips they shared on Content Forum‘s September 18 Weekly Check-in.
Association Content Strategies for a Modern World Research Report Now Available
The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…
Content Strategy Tactics
Content Strategy Tactics These definitions were developed for the ASAE Foundation research study, Association Content Strategies for a Changing World. Audience surveys or usability testing Quantitative and qualitative methods of measuring content usability and satisfaction. Usability testing may include observations, interviews, or surveys. Content audit An inventory and analysis of the content an organization produces.…
Client site wins ASAE Gold Circle Award
Content strategy for the win! Super proud to have worked with Courtney Reyers and her team at the American Society for Microbiology on this project. Check out Courtney’s blog post about how the site evolved during the association’s three year effort adopting a user-focused content strategy. It’s now an award-winning site. Yet the commitment to…
Check out Episode 17 of The Content Strategy Podcast
Kristina Halvorson interviewed me, Carrie Hane, and Hilary Marsh about the content strategy research we conducted last year for the ASAE Foundation. We previewed the findings from the Association Content Strategies in a Changing World study, including an Association Content Maturity Model. Listen to the podcast or read the transcript.
I Feel Like A Teenager
That’s right—Distilled Logic is 13 years old this year! I’m pretty excited for the company to hit the teen years. Distilled Logic has been the greatest professional adventure. I’ve been so fortunate to work with awesome clients and collaborate with talented partners. I’ve learned so much, and I’m eager for more: more content strategy consulting…