While ASAE’s Marketing, Membership, and Communications Conference (MM&C) was cancelled, our session, SIP AND SHARE: Fears and Forecasts of Content Marketing is happening on Friday, April 17, 2:30 EDT. Grab your beverage of choice (no judgement!), log on, and join us as we discuss our biggest concerns regarding nichification, content automation, behavioral content marketing, content…
Originally published on Content Forum, the content strategy community for associations and nonprofits. I want to share some examples that I have used recently to help organizations start changing the way they think about their content strategy and process. I created a few worksheets and example results reports based on the content strategy maturity model…
I was recently a guest of Dave Coriale’s Delcor podcast Reboot IT. Dave and I were among the early advocates in the association community for better user experience and usability practices, and often co-presented on these topics. On this episode, we chatted about content strategy and digitial transformation. I hope you will listen and share…
Kelli Collins and Crystal Szabo discussed how content strategy helped PRSA build cross-department buy-in, streamline its taxonomy terms, and gather member feedback every step of the way. Originally published on Content Forum, the community for association and nonprofit content strategy.
Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content. Originally published on…
Teri Anderson, Nancy Green, CAE, FASAE, and I had a fun, informative discussion about how they are leading content strategy changes at ASIS International. Watch the video to learn the tips they shared on Content Forum‘s September 18 Weekly Check-in. Originally published on Content Forum, the community for association and nonprofit content strategy.
The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…
Content Strategy Tactics These definitions were developed for the ASAE Foundation research study, Association Content Strategies for a Changing World. Audience surveys or usability testing Quantitative and qualitative methods of measuring content usability and satisfaction. Usability testing may include observations, interviews, or surveys. Content audit An inventory and analysis of the content an organization produces.…
Content strategy for the win! Super proud to have worked with Courtney Reyers and her team at the American Society for Microbiology on this project. Check out Courtney’s blog post about how the site evolved during the association’s three year effort adopting a user-focused content strategy. It’s now an award-winning site. Yet the commitment to…
Kristina Halvorson interviewed me, Carrie Hane, and Hilary Marsh about the content strategy research we conducted last year for the ASAE Foundation. We previewed the findings from the Association Content Strategies in a Changing World study, including an Association Content Maturity Model. Listen to the podcast or read the transcript.