Content Strategy in Associations and Nonprofits

Content Strategy in Associations and Nonprofits The Content Forum content strategy community is tracking information specific to associations and nonprofits. Some of that information is listed below. If you have written, recorded, or presented about association and nonprofit content strategy, share your link with Dina Lewis using Stay in Touch in the header. Association Content…

Register for Content Marketing Webinar; Earn CAE Credit

While ASAE’s Marketing, Membership, and Communications Conference (MM&C) was cancelled, our session, SIP AND SHARE: Fears and Forecasts of Content Marketing is happening on Friday, April 17, 2:30 EDT. Grab your beverage of choice (no judgement!), log on, and join us as we discuss our biggest concerns regarding nichification, content automation, behavioral content marketing, content…

Reboot IT Podcast: Content Strategy

I was recently a guest of Dave Coriale’s Delcor podcast Reboot IT. Dave and I were among the early advocates in the association community for better user experience and usability practices, and often co-presented on these topics. On this episode, we chatted about content strategy and digitial transformation. I hope you will listen and share…

A Peek at AIHA.org

Ben Rome, marketing manager at the American Industrial Hygiene Association, told Content Forum about the member-focused strategy and content design behind the new AIHA site. Watch the video to learn how they used a much-needed move to a new content management system to take a new approach to organizing AIHA website content. Originally published on…

Association Content Strategies for a Changing World Research Report Now Available

The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…

Content Strategy Tactics

Content Strategy Tactics These definitions were developed for the ASAE Foundation research study, Association Content Strategies for a Changing World. Audience surveys or usability testing Quantitative and qualitative methods of measuring content usability and satisfaction. Usability testing may include observations, interviews, or surveys. Content audit An inventory and analysis of the content an organization produces.…