Register for Content Marketing Webinar; Earn CAE Credit

While ASAE’s Marketing, Membership, and Communications Conference (MM&C) was cancelled, our session, SIP AND SHARE: Fears and Forecasts of Content Marketing is happening on Friday, April 17, 2:30 EDT. Grab your beverage of choice (no judgement!), log on, and join us as we discuss our biggest concerns regarding nichification, content automation, behavioral content marketing, content…

Association Content Strategies for a Changing World Research Report Now Available

The ASAE Foundation has published the Association Content Strategies for a Changing World report. The research, underwritten by the Angerosa Foundation, was conducted by Carrie Hane, Hilary Marsh and me in 2017 and 2018. We discussed highlights of the findings on Content Forum’s July 10 Weekly Check-in. More than 600 people from 466 associations participated…

Content Strategy Tactics

Content Strategy Tactics These definitions were developed for the ASAE Foundation research study, Association Content Strategies for a Changing World. Audience surveys or usability testing Quantitative and qualitative methods of measuring content usability and satisfaction. Usability testing may include observations, interviews, or surveys. Content audit An inventory and analysis of the content an organization produces.…

Client site wins ASAE Gold Circle Award

Content strategy for the win! Super proud to have worked with Courtney Reyers and her team at the American Society for Microbiology on this project. Check out Courtney’s blog post about how the site evolved during the association’s three year effort adopting a user-focused content strategy. It’s now an award-winning site. Yet the commitment to…