Content strategy for the win! Super proud to have worked with Courtney Reyers and her team at the American Society for Microbiology on this project.
Check out Courtney’s blog post about how the site evolved during the association’s three year effort adopting a user-focused content strategy.
It’s now an award-winning site. Yet the commitment to continuous improvement is ongoing. We are performing usability testing on the site during the Microbe conference in June, and integration work to personalize content to members is underway.